Elections 2022: The public deserves truth & honesty in political advertisements

Manipulating the social media has become an art form. I’m going to choose one television ad which is airing relentlessly on corporate TV programs here in Hawaii. These ads are very expensive to run. Obviously, only candidates with a big campaign money chest can afford this.

I will choose this one that touches Hawaii’s ongoing problems with housing. Watch this first – Green’s political ad about “affordable housing” problems.

Lt. Gov. Green’s huge promise is this: “Under no circumstances should any one have to leave Hawaii because they cannot afford a home.”

It’s truly very sad for sure. Billions of dollars have been allocated for housing through the years. Green has been at the State Capitol for 18 years.

Is Green exploiting the plight of residents?

How is Green going to promise a home for every one? He already owes so much to the construction corporations and lobbyists.

Let’s critique this for the sake of conversation and questioning political ads. Decide whether the candidate is honest about this housing issue.

We will critique the cinematography in this 30-seconds political ad.

Cinematography, the art and technology of motion-picture photography. It involves such techniques as the general composition of a scene; the lighting of the set or location; the choice of cameras, lenses, filters, and film stock; the camera angle and movements; and the integration of any special effects.

GREEN: “We have a housing crisis in the state of Hawaii, and I have a plan to do something about it. I will make historic investments to build affordable homes for working families so they can stay in Hawaii.”

Stage 1 – This campaign ad has chosen a good-looking couple with a child living in a small unit. They are saying it is very sad that they cannot afford to live in Hawaii.

The video moves to construction workers. There is an insert to lead you to his campaign website.

Another insert of action and activity. And again leading the viewers to Green’s campaign website.

The camera angle is now focused on the young mother’s sad face.

The camera angle moves to a close-up to show tears welling in this young mother’s eyes.

The camera then pulls a distance shot. Note the women are dressed in aloha mu’u mu’u wear. There are people of different ages and races.

This video ends with LG Green promising: “Under no circumstances should any one have to leave Hawaii because they cannot afford a home.”

Is Green manipulating and exploiting the plight and worries of our residents?

Are you moved to vote for him?

  • It’s just as interesting to read the comments in his Facebook page. The first comment is from a Top fan:
  • Top fan Peter Young This is a powerful commercial… congratulations. This is the true Josh Green… honest and caring!
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  • Rico Dsvisthe young pope GIFGIPHY
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  • Eberhart Hani What does this mean? You would have to build massive public housing blocs to make even the smallest dent. Is there a way to reduce the cost of building a new house? Can we go back to the single wall construction method of the past? So many of those houses are still standing and being enjoyed after decades of use since the sugar industry days. Would it be better to invest in and import lumber on a large scale? What about fast-tracking ADU’s? What about promoting tiny houses, container houses and yurts? What IS your plan?
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  • David Gilliland The attack on you yesterday was pure political BS you did a brilliantly job as LTG and have both mine and my wife’s vote – GO GREEN!
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  • Ann T. Tutu Going back to the days 30 years ago when there was some government support for small time landlords would be a great improvement because right now as it is with the landlord squatter’s code, There is absolutely no help whatsoever for the poor landlord who’s getting ripped off by a tenant who never pays anything. They know the system and it costs the landlord thousands of dollars to get rid of them and get some income coming again from me from the rental house. Frankly I’m tired of the government building the houses for the homeless let’s go back to the time when things were fair for landlords too.
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